Kyle Janisch

“Go Fourth, America”

Turns out, bringing back Bill Pullman’s famous speech from Independence Day is no easy feat. But if there were any moment to make it happen, it’s the 4th of July post-pandemic.

Budweiser asked for a campaign that would make America run through a wall. Bill Pullman wanted to make sure Americans knew the rest of the world still needs help. The White House wanted to reach a goal of 70% vaccinated so everyone could party on the 4th. So, after 47 scripts (seriously, 47) and pulling together a remote production in less than a week, the 25 year old speech that saved the world from alien invaders was resurrected to unite the world against a common enemy once again.

Role: Associate Creative Director, Art

Director: Tucker Gates

Cinematographer: Janusz Kaminski

Chief Creative Officer: Rob Lenois

Group Creative Director: Brian Steele

Associate Creative Director, Writer: Kevin Kearse

“Kevinverse”

With one week to concept and one month to shoot, this was a real doozy. Fortunately, we had the great Kevin Hart to work with, along with some really fun active NFL players. Reignmakers is an NFT-based fantasy football game, so it only felt right to have Kevin Hart play dictator over the digital player cards he’s aquired.

Role: Creative Director, Art

Director: Guy Shelmerdine

Executive Creative Director: Mike Pierantozzi

Creative Director, Writer: Nick Novich & Jeff Scardino

Pepsi needed a campaign for the Wild Cherry variant that spoke to millennials. Getting wild looks a bit different for this demographic.

Role: Creative Director

Group Creative Director: Jackie Blaze

Creative Director: Evan Elberson

ACD: Hannah Rand

ACD: Alisha Vollkommer

Director/Creative Director: Kate Hollowell

DraftKings needed a badass character. Someone who embodies the spirit of bettors. We give you…Fortune. The most punk rock, mischievous character in sports betting.

Role: Creative Director, Art

Director: Doug Liman

Cinematographer: Janusz Kaminski

Chief Creative Officer: Rob Lenois

Group Creative Director: Kyle Arango

Creative Director, Writer: Kevin Kearse

Creative Director, Writer: Nick Novich

DraftKings wanted an attention-grabbing campaign that educated and entertained around safe betting. We enlisted the help of Tony Hawk and The Miz to recreate some 90s classics.

Role: Creative Director

Executive Creative Director: Mike Pierantozzi

ACD: John Spinnenweber

ACD: Bobby Glennon

Director: Nema Vand

In an attempt to evolve the decade-old TUMS Food Fight campaign, we brought the idea to the silver screen. Kinda. A giant burrito lassoing a cowboy in a dusty Western town? A spicy block of pepper jack cheese chasing an über-suave man in a tux? It's almost too much lighthearted, PG fun to handle.

Role: Associate Creative Director, Art

Director: Raul B. Fernandez

Executive Creative Director: Emiliano Gonzalez

Group Creative Director: Jon Seyegh

Associate Creative Director, Writer: Earl Myers

Also, some fun little social/pre-roll ads designed to make you think “Hmm, this is one of those fun Tasty videos!”, but then things go South…

Director for Social: Justin Levine

When it comes to kid’s athletic ability, more often than not, dad’s given all the genetic credit. But there are countless mom’s who have contributed just as much DNA and therefore deserve half the credit. This is our Mother’s Day tribute to athletic moms everywhere.

Role: Creative Director, Art

Director: Dan Beers

Cinematographer: Kip Bogdahn

Chief Creative Officer: Rob Lenois

Executive Creative Director: Mike Pierantozzi

Creative Director, Writer: Nick Novich

Art Director: Taylor Whitlock

Copywriter: Carrie Zettler

Alright time for a downer - 1 in 7 seniors live in poverty. Crazy right? It’s a staggering problem that nobody’s ever heard of.

With a small budget, we had to get the word out. And that meant disruptive storytelling and calling upon the Michael Jordan of editorial photography, Platon, and VO work from The Wire’s Frankie Faison and Hocus Pocus’s Kathy Najimy.

Role: Associate Creative Director, Art

Director: Lloyd Lee Choi

Photography: Platon

Group Creative Director: Jon Seyegh

Associate Creative Director, Writer: Earl Myers

Adweek | Campaign US | The Drum | Creativity-Online - Editor’s Pick 

To most, trading is nothing more than legal gambling and staring at a multiple screens for hours on end. But to serious traders, it’s much more than that. We developed this campaign to highlight the intensity of executing a trade, the satisfaction that comes from making the right move, and just how badass the modern trader is. We also shot an entirely new look for the thinkorswim trading platform.

Role: Associate Creative Director, Art

Executive Creative Director: Pete Gosselin

Creative Directors: E Slody & Lindsey Rock

Associate Creative Director, Writer: Nick Novich

The Ultimate Driving Machine wanted certified pre-owneds to be the ultimate deal…and for that they needed a little “Achtung!”

Role: Art Director

Director: Max Melkin

Group Creative Director: Marc Hartzman

Copywriter: Lauren Varvara

Emojibator wanted to be more than a line of quirky sex toys.

So we took the fact that women experienced 30% fewer orgasms than men and created a platform aimed at equality and “Closing the Climax Gap”

Special thank you to Evan Silver at Funny or Die and the team at Lost Planet.

Role: Senior Art Director

Director: Evan Silver

Executive Creative Directors: Sandy Greenberg & Terri Meyer

Creative Director: Scott Rosenblit

Senior Copywriter: Earl Myers

Adweek | AgencySpy | The Drum | Pop Sugar | Ads of the World | Diverge

Dog food made with fresh ingredients isn’t just life changing, it’s delicious.

Freshpet asked us to turn testimonial letters into TV using the actual dogs and owners. So we did and in the process gave them the highest performing creative they ever ran.

Role: Senior Art Director

Director: Jeremiah Zagar

Executive Creative Directors: Sandy Greenberg & Terri Meyer

Senior Copywriter: Earl Myers

Awards:

Bronze Effie (2019): Pet Food Category

Bronze Effie (2019): David vs. Goliath Category

Best Storytelling Ad of 2018

This may be the fastest commercial ever made…

The financial world went crazy when every brokerage dropped their trade commissions to $0. For us, that meant writing, selling, shooting, editing, and shipping a spot with zero time (5 business days), making us first to hit the airwaves. If nothing else, it’s a good story to tell.

Role: Associate Creative Director, Art

Director: Jay Hunt

Executive Creative Director: Pete Gosselin

Associate Creative Director, Writer: Nick Novich

INFREQUENTLY ASKED QUESTIONS CAMPAIGN

The goal was to make TD Ameritrade's online presence more approachable, and to help them stand out from the crowd. So we created Infrequently Asked Questions—A social campaign that invited investors to ponder everything from what does ETF mean, to what does it all mean.

it started with social posts, print, and posters, and drives to an IFAQs landing page on the TD Ameritrade website.

When Disney asks for an anthem spot with heroic Princesses and inspired girls, you could do match cuts…or you could whip out a projector and turn those royals into Greek Gods. And yes, we still had to make the logo bigger.

Role: Senior Art Director

Director: Brent Harris, Master of Light

Executive Creative Directors: Sandy Greenberg & Terri Meyer

Creative Director: JP Gomez

Senior Copywriter: Earl Myers

Do we know meat waterfalls? You bet your beef cheeks. Just take a look at this artisanal rebrand.

Role: Art Director

Executive Creative Director: Jon Goldberg

Creative Director: Mary O’Keefe

Copywriter: Lauren Varvara

After 355 days of creative development, 2 months of production, and 21 rounds of testing, Otrivinie the Nose Genie was ready for the world. Literally.

This campaign was made for 12 different markets, none of which needed English.

But the script is hilarious for a pharma brand…trust us.

Currently live in India, Germany, Italy, Sweden, Saudi Arabia, and Russia.

Role: Associate Creative Director, Art

Director: Raul B. Fernandez

Executive Creative Director: Emiliano Gonzalez

Group Creative Director: Jon Seyegh

Associate Creative Director, Writer: Earl Myers

2020 was one hell of a year. Little Words Project wanted to show people they understand.

Role: Creative Director / Art

Creative Director / Copy: Nick Novich

Director: Calvin Scibilia

Rushing approached us to romance the world of Engineering to both thank their clients and employees, and attract young folks to field. We give you, The Great Indoors.

Role: Creative Director / Art

Creative Director / Copy: Nick Novich

Director: Calvin Scibilia